Learn About Us!
Un Flawed NYC
What is Un Flawed NYC about?
~ "To be Flawed and Flawless at the same time."
Our mission at Un Flawed NYC is to go beyond being just a brand that sells products; we are a movement dedicated to helping people transform not only externally but, more importantly, internally. At the core of our business is the belief that self-love and acceptance are essential to living a fulfilling life. Our mission statement—"A beauty lifestyle brand that helps people love themselves on a daily basis...with a bit of NYC spice"—captures the essence of what we stand for: inspiring confidence and embracing individuality. We encourage our community to see their flaws not as weaknesses, but as unique aspects that make them beautiful. Our goal is to provide products and messages that remind people that it’s okay to embrace their insecurities and imperfections. We want everyone to feel empowered, to love themselves, and to express their true, unfiltered selves—just as they are. With every product and interaction, we aim to inspire a mindset shift toward self-love and acceptance.
"I founded Un Flawed NYC in 2020, during the height of the COVID-19 pandemic—a time when the world paused, and many of us were left to reconnect with ourselves in a deeply personal way. With salons closed and daily routines disrupted, people began caring for their own hair, skin, and emotional well-being, often facing their insecurities and imperfections head-on. I heard countless stories of individuals looking in the mirror and realizing they no longer recognized the person staring back. I experienced that too—confronting my deepest insecurities and learning to embrace the woman I saw. That season of reflection inspired me to create an outlet where self-love, confidence, and inner beauty are celebrated unapologetically. Un Flawed NYC was born from that mission—to remind others they're not alone, and to provide beauty products that reflect how we want to feel every day: empowered, seen, and beautifully unflawed." - Umia
