Learn About Us!
Un Flawed NYC
What is Un Flawed NYC about?
~ "To be Flawed and Flawless at the same time."
Our mission at Un Flawed NYC is to go beyond being just a brand that sells products; we are a movement dedicated to helping people transform not only externally but, more importantly, internally. At the core of our business is the belief that self-love and acceptance are essential to living a fulfilling life. Our mission statement—"A beauty lifestyle brand that helps people love themselves on a daily basis...with a bit of NYC spice"—captures the essence of what we stand for: inspiring confidence and embracing individuality. We encourage our community to see their flaws not as weaknesses, but as unique aspects that make them beautiful. Our goal is to provide products and messages that remind people that it’s okay to embrace their insecurities and imperfections. We want everyone to feel empowered, to love themselves, and to express their true, unfiltered selves—just as they are. With every product and interaction, we aim to inspire a mindset shift toward self-love and acceptance.
"I started this company at the time that I did because during the time we were home taking care of ourselves and our feelings, we also were searching for different things that were meaningful and not taking life for granted. When the salons were closed, all people had was their true selves to take care of. Doing their own hair, makeup, and nails, dealing with insecurities and flaws...You name it. I heard stories of people who looked in the mirror, sat with themselves for the first time in a long time, and didn't know the person they looked at. I also had to face my deepest insecurities and embrace who I saw and the body I'm in. I felt as if there needed to be an outlet where people can see themselves and know that they're not alone and it's needed to love yourself, while also having beauty products that represented the way I wanted to feel on a daily basis... and that's how Un Flawed NYC came to life." - Umia
